Regional Blogger Engagement: Sugar & Spice’s Sweet Beginnings with Thailand

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In a previous article we published recently, we introduced our regional blogger engagement campaign for Sugar & Spice, a popular bakery café from Taiwan famous for its chewy Nougat candy. Sugar & Spice originated from Taichung, Taiwan by being the first bakery café back in 1996. Since then, Sugar & Spice has over 25 branches in Taiwan and China and is made available online for international delivery. Sugar & Spice aims to promote its sweet offerings to neighbouring Asian countries — Thailand, Korea, Japan, and Singapore by engaging online social media influencers.


Sweet Beginnings with Thailand: THAIFEX – World of Food Asia 2016

We kicked off the campaign in Thailand, just in time for the THAIFEX – World of Food Asia 2016 that was held last May 25-29, 2016. Sugar & Spice participated in the said fair to showcase its sweet offerings to Thailand and visitors from other countries. Thailand food bloggers were invited to visit their booth on May 26 and got to try some of the best-selling products such as the Nougat and Cheese Pineapple Crisp Candy.


THAIFEX attendees got to try Sugar & Spice’s best-selling Nougat and Cheese Pineappple Crisp Candy


Here are S&S Marketing specialists together with Food Bloggers Fashion on Food (Ching Can Cook) and Eat and Travel Diary

Aside from their live event postings, together with another Food blogger Hungry Fat Guy, they got to try more Sugar & Spice products at home and featured them on their blogs and social media channels.

Ching Can Cook


Eat and Travel Diary


Hungry Fat guy


That ends the Thailand leg for our Sugar & Spice regional blogger campaign. Next up: South Korea, Japan, and Singapore. Watch out for it soon as we engage more bloggers from these countries. IRIS 247 specialises in searching, engaging, and managing online influencers and bloggers in APAC to execute regional influencer marketing campaigns for brands. If you are a marketer and want to do blogger outreach for your brand across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong, and China, let’s work together now! Drop us a message here and our specialist will contact you right away.