Singapore Bloggers for MARIGOLD’s Influencer Marketing Campaign

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For 50 years, MARIGOLD has been committed in improving the quality of life of consumers through providing nutritious products. They have been among the leading brands to provide ready-to-drink beverages and dairy products in Singapore. With their dedication in producing healthy and delicious drinks, they ceaselessly offer new and exciting products to meet the wants and needs of their customers. And with the trend towards living healthy and eating right, they produced yoghurt and yoghurt drinks to cater the demand of their health conscious market.

Same Goodness in different flavours and sizes

A nutritious and delightful alternative for snacking, these dairy products come in various flavours and sizes. MARIGOLD Yoghurt, a range of creamy yoghurt packed with the goodness of Calcium comes with a low fat and non-fat variant. MARIGOLD 0% Fat Yoghurt Drink, with its 5 delicious flavours, combines the refreshing taste of real fruit juice with the smooth and creamy goodness of yoghurt. As part of their marketing strategy, MARIGOLD started an influencer marketing campaign to drive online awareness through Singapore social media influencers.

To promote MARIGOLD’s new line of dairy products, MARIGOLD teamed up with Singapore bloggers and celebrities like Candyce Toh, Clara Chua, Francesca Tan, Sophia Chong, & Joanna Lim. Each online influencer were tapped to do a blogger review on MARIGOLD 0% Fat Yoghurt Drink and MARIGOLD Yoghurt through social media postings on Facebook and Instagram.

Singapore bloggers from different niches and celebrities were chosen to participate in MARIGOLD’s blogger engagement campaign to share their reviews through Facebook and Instagram. Among them are actress Candyce Toh, Clara Chua, Francesca Tan, Sophia Chong, and Joanna Lim who all shared the goodness of MARIGOLD Yoghurt and MARIGOLD 0% Fat Yoghurt Drink to their online followers.


Food Blogger Clara Chua:

A photo posted by Clara Bean (@explodingbelly) on

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Fashion, Style & Travel Blogger Francesca Tan:

See also on Facebook


Youtube vlogger and actress Joanna Lim:

See also on Facebook


With MARIGOLD Singapore’s goal to provide healthy beverages to their market through tapping these Singapore bloggers’ audience, the influencer marketing campaign for MARIGOLD Yoghurt and MARIGOLD 0% Fat Yoghurt Drink has undoubtedly made an impact on the brand’s target reach online.


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