Online Influencer: What you should know before working with brands

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Are you a blogger who aspires to be considered as an online influencer who can use his voice in influencing others? Of having a huge audience and to engage and collaborate with significant brands, marketers or advertisers? You’ve come to the right place. Although working towards that goal can sometimes be intimidating because there are so many things you should take care of and knowledge you should learn –  building your blog, gaining audience, reaching out to brands, honing your craft as you brainstorm your regular posts, and even the collaboration with brands is somehow nerve-wracking. But these shouldn’t hold you back from dreaming and working hard to become a successful online influencer.

If you are committed in blogging and if you see yourself doing this for a long time, not to mention earning from blogging, here are some of the things you need to know before you completely dive into engaging and working with brands.

  1. Giving value to brands should always come first.

Don’t just think about how much money you will earn from a blogger campaign. Instead, focus on how much value you can deliver to the brand. Think about delivering high quality content to their online marketing strategy, how you as an online influencer can give them remarkable marketing success. Earn their trust, and who knows, they might give you years of collaboration, which can lead you to the path of being one of the famous bloggers. Money will surely come right after you earn their trust.

  1. Don’t worry too much about the statistics – engage more.

Brands are not solely after the number of readers and followers; they seek online influencers who engage with their readers, who make sensible engagement and discussion. Make sure to engage to your readers, besides they are your main audience, and they are your ticket to success. Give them importance just by engaging with them – replying to their inquiry or comments, talking to them on social media or just by writing posts that will interest and make them engage more.

  1. There is no such thing as big or small brands.

As a newbie to the blogger community, it is advisable to work with several brands as possible, no matter how small or big the brands may be. Gain experience and build your portfolio. This is your path as an online influencer towards success, so might as well work and collaborate with various brands. Learn from every brand that you work with and work your way to success.

  1. Seek for long-term relationships

Long-term relationship between brands and online influencers goes to prove how both have established trust and satisfaction with each other. Look for brands who wants to collaborate not just in one blogger campaign but for several ones. In this way, you can provide more time and service to the brand that goes to show your sincerity in working with and for them. In return, this will let the brands see the efforts and the added value that you may be contributing to the brand. Just imagine yourself representing a brand – that thought alone can lead you to places!

  1. You don’t have to dive alone.

Influencer marketing can be intimidating even its process. But don’t fret; there are blogger management agencies that you can work with to make your journey of blogging to success so much easier. Thus, we are here to lend you a helping hand. We can help you widen your horizon, to open up endless possibilities for you as an online influencer. All you have to do is sign up, bid, and deal, and you’re all set and one step closer in achieving success in blogging.


Working your way towards your blogging success is not an easy thing to do. There are so many things to learn, and still a lot more as you go along the way. That’s why we’re here. We are IRS 247, a blogger and talent management platform in Singapore that caters to every online engagement needs of significant brands across APAC countries, such as Singapore, Malaysia, Thailand and China. Expand your network, meet new bloggers, and collaborate with big brands through our online platform. Sign up at, your journey in blogging and influencer marketing.