A depiction of one of the world’s largest man-made disasters, Deepwater Horizon is among the most anticipated movies of 2016. Starring Mark Walhberg, Kate Hudson, Dylan O’Brien, Gina Rodriguez, Kurt Russell and John Malkovich, this docudrama shows the struggle for survival of rig crew members during the 2010 oil rig disaster in the Gulf of Mexico. Directed by Peter Berg, this movie honours the heroism and bravery of the victims in the midst of a life-threatening disaster. And for the movie’s release in Malaysia, GSC Movies started an influencer marketing campaign.
To promote Deepwater Horizon, GSC Movies teamed up with lifestyle bloggers in Malaysia for an influencer marketing campaign. With thousands of followers online, the strong online presence of Malaysia lifestyle bloggers Budiey, Chee Chingy, TimothyTiah, Karen Kho and Cik Epal made them the chosen social media influencers for GSC Movies’ blogger review of Deepwater Horizon.
In line with the concept of Deepwater Horizon, GSC Movies invited Malaysia lifestyle bloggers Budiey and Chee Chingy for an oil rig training program as part of their marketing strategy. These bloggers got to experience the exciting thrill of rope climbing and offshore training as posted on both of their Instagram accounts.
Had a terrific time at the Offshore training session with GSC Movies! From rope jumping to escaping helicopters, it was so much fun! Did you know that everyone that goes offshore needs to undergo these training sessions first? Remember to catch 🎬 Deepwater Horizon 🎬 in the cinemas this Thursday onwards to learn more about going offshore and how dangerous it can be. D:
Terima kasih GSC Movies jemput Budiey menonton filem DEEPWATER HORIZON beberapa minggu lebih awal dari tayangan. Budiey juga turut diberi peluang untuk menjalani satu latihan yang mengajar Budiey tentang cara untuk menyelamat dan menghadapi saat-saat cemas semasa berada di pelantar minyak. Sesuai sangat dengan filem ni. Satu pengalaman yang takkan dilupakan. Korang patut menonton sendiri di pawagam mulai 29 September ini. A photo posted by Budiey (@budiey) on
Aside from the training session, the chosen Malaysia lifestyle bloggers including Timothy Tiah, Karen Kho and Cik Epal posted reviews about the latest disaster movie in their blogs. Without spoiling the ending, these bloggers gave readers just enough information to be tempted to watch this latest disaster biopic. With this, influencer marketing campaign for Deepwater Horizon has ended.
Watch out as we aid other brands in engaging people online through influencer marketing. IRIS 247 is a brand that specialises in searching, engaging and managing online influencers and bloggers in APAC that can help you in engaging with key bloggers and executing regional influencer campaign for your brand. We can help you amplify your brand’s message to reach wider markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China. Get in touch with us and we will be glad to help you in your influencer marketing campaign now!