Malaysia lifestyle bloggers for GSC Movies’ Deepwater Horizon

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A depiction of one of the world’s largest man-made disasters, Deepwater Horizon is among the most anticipated movies of 2016. Starring Mark Walhberg, Kate Hudson, Dylan O’Brien, Gina Rodriguez, Kurt Russell and John Malkovich, this docudrama shows the struggle for survival of rig crew members during the 2010 oil rig disaster in the Gulf of Mexico. Directed by Peter Berg, this movie honours the heroism and bravery of the victims in the midst of a life-threatening disaster. And for the movie’s release in Malaysia, GSC Movies started an influencer marketing campaign.

To promote Deepwater Horizon, GSC Movies teamed up with lifestyle bloggers in Malaysia for an influencer marketing campaign. With thousands of followers online, the strong online presence of Malaysia lifestyle bloggers BudieyChee Chingy, TimothyTiah, Karen Kho and Cik Epal made them the chosen social media influencers for GSC Movies’ blogger review of Deepwater Horizon.

In line with the concept of Deepwater Horizon, GSC Movies invited Malaysia lifestyle bloggers Budiey and Chee Chingy for an oil rig training program as part of their marketing strategy. These bloggers got to experience the exciting thrill of rope climbing and offshore training as posted on both of their Instagram accounts.




Aside from the training session, the chosen Malaysia lifestyle bloggers including Timothy Tiah, Karen Kho and Cik Epal posted reviews about the latest disaster movie in their blogs. Without spoiling the ending, these bloggers gave readers just enough information to be tempted to watch this latest disaster biopic. With this, influencer marketing campaign for Deepwater Horizon has ended.    




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