Malaysia Beauty Bloggers for Liese Malaysia’s #LieseCNYOOTD contest

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One of the most fun and exciting parts of the holidays is planning the perfect celebratory outfit. Choosing the right ensemble and appropriate pair of shoes to complement your style is a delightful experience especially for all the fashionistas. Not to mention going over shades of makeup and fashionable hairstyles and picking the one that fits your overall look for the occasion. To add to all the excitement of the holidays, Kao Liese created #LieseCNYOOTD contest for their Malaysian fans with a Panasonic DMC-GX85K camera up for grabs.

The contest entails fans to upload a flat lay snapshot of their planned Chinese New Year outfit online with the hashtag #LieseCNYOOTD and a caption that says where and who they’d like to spend the holiday with while wearing the outfit. This month long contest runs from 22nd December 2016 until 22nd January 2017 with a prize worth RM 3,699 of Panasonic Lumix DMC-GX85K digital camera. And to encourage more people to join this wonderful contest, the brand teamed up with Malaysia beauty bloggers for their influencer marketing campaign.



As part of Kao Liese Malaysia’s Chinese New Year Instagram influencer campaign, they have partnered with Malaysia beauty bloggers Jovin Chan, EmilyZying and Jorise Lee to help promote and encourage netizens to join their online contest. In line with the promotion for #LieseCNYOOTD, the team of three Malaysian beauty bloggers shared their Chinese New Year outfits on Instagram and Facebook along with the mechanics of the contest while encouraging their followers to join. With its unique and fun concept, and the help of online influencers plus an enticing prize up for grabs, #LieseCNYOOTD contest ended successfully with lots of lovely entries from the brand’s online fans.


Give your online contest a shout out and reach more participants through engaging social media influencers. Find the perfect blogger fit for your brand. Partner with us and we’ll help you engage social media influencers that will suit your marketing strategy. IRIS 247 is a brand that specialises in searching, engaging and managing online influencers and bloggers in APAC. We can aid you in amplifying your online presence to reach markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China. Contact us and let’s work together in creating an influencer marketing campaign for your brand.