Liese Taps Malaysia Beauty Influencers for Its Autumn Digital Marketing Campaign

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Autumn is not a known occurrence in Malaysia, which is why experiencing the Autumn season must be a special encounter. Seeing the leaves turn from green to red and brown must be amazing especially if you’re experiencing it in Tokyo! Taking a sip from a warm cup of hot chocolate while walking along the street filled with dry leaves and feeling the breeze is a dream experience. A perfect scenario, don’t you think? Imagine experiencing all these and flying in to Tokyo with a free ticket!

In its latest campaign, Liese Malaysia held an Instagram contest as part of its digital marketing efforts. The contest participants stand a chance to win a 4D3N trip to Tokyo. Working with IRIS247, an influencer management and marketing agency, Liese Malaysia taps the beauty influencers for the photo contest on Instagram as an online marketing strategy to engage with their social media audiences and strengthen the awareness of the brand.

With simple mechanics for the contest, anyone could win the trip to Tokyo just by purchasing a minimum of RM50-worth of Liese products in any Watsons store across Malaysia and uploading their OOTD (Outfit of the Day) on Instagram with the required caption. As part of the campaign, every participant is required to tag @LieseMY and @WatsonsMY along with the hashtags #LieseTokyoTrip2018 and #WeLoveLiese. A total of two participants will be entitled for the Grand Prize, which is a 4D3N Tokyo Trip. Additionally, 10 exciting Consolation Prizes are part of the contest too – Kao Care Hair Hamper.

To help promote this giveaway, Liese Malaysia collaborated with known Malaysia beauty influencers such as Joey Leong, Woon Singg, and Miyaki, to name a few, for their influencer outreach campaign. The influencers will share Liese Malaysia’s contest to their followers including the mechanics along with their photo, products and hashtags.


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Tried out Liese Creamy Bubble Color last week. It was convenient to use and I really like the result. And guysss, join Liese Tokyo Trip Contest’18 now cause it’s only until 31st Aug! All you need to do is: 1. Purchase RM50 worth of Liese products in a single receipt, including one Liese Bubble, at any Watsons store 2. Upload an Instagram photo of your OOTD that matches your favourite Liese Bubble shade to express the “Liese Girl” in you and tell us why you would like to go to Tokyo with Liese. . Don’t forget to tag @LieseMY @WatsonsMY with #LieseTokyoTrip2018 and #WeLoveLiese hashtags 👩🏻 Prize: Grand Prize x 2 – 4D3N trip to Tokyo with @joey_leong. Consolation Prize x 10 – KAO Hamper Goodluck 🙌

A post shared by ⠀⠀⠀⠀ ⠀⠀⠀ ⠀w o o n s i n g g 👾 (@woonsingg) on

With these Malaysia beauty influencers’ wide reach of followers on Instagram and the tempting prize of winning a trip to Tokyo, Liese Malaysia’s regional influencer’s campaign ended successfully.

Watch out as we take brands to the next level by tapping famous personalities on Instagram and other social media channels through influencer marketing. IRIS 247 is a brand that specialises in searching, engaging and managing online influencers in APAC. We can help you in engaging and executing regional influencer campaign for your brand. Let us help you amplify your brand’s message to reach wider markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, the Philippines, Taiwan, Hong Kong, and China. Get in touch with us and we will be glad to step up your game in influencer marketing.