Social media marketing cannot be spoken of without a mention of top bloggers in Singapore. Whilst boasting massive reach of audiences, influencer marketing allows brands and marketers to mediate otherwise obvious advertisement languages into words of friends and peers. Power middle influencers with follower numbers of 10,000 ~250,000 are considered to be the perfect median to execute such marketing protocol. Followings are top bloggers in Singapore who are considered to be Singapore’s own power middle influencers, take a look at their content creation style, communication style with followers, and how they collaborate their niche with brands through Instagram marketing.
Mok Ying Ren: Health and Fitness
Avid runner publishes his photos of running, travel, spans around healthy and happy lifestyle. Some brands collaborations are also seen on his pages, and he actively communicates with his followers.
Li Tian: Food
Food blogger Li Tian showcases foods from Singapore and Japan. Her content production in collaboration with brand is natural and subtle. Her tone of speech is friendly, and she often replies to comments left by followers.
Eugina Bey: Lifestyle
Eugina’s account showcases various lifestyle photos that spans it’s sceneries from events, travel, to fashion. With minimalistic composition, her account does not over sell, and plays out elegant yet humble and approachable atmosphere.
Kathleen Kong: Beauty
Kathleen Kong’s account evolves around lifestyle, fashion, beauty themed photographs. Her original contents gain significant amount of likes from her followers which suggest strong interest and engagement within her personal Instagram community.
Chrystal’s account evolves around one theme which is travel. Featuring her friends and herself, she showcases various places in the world that evokes audiences’ longing for traveling abroad. Her collaboration with brands such as several airlines are very subtly integrated which suggest perfect match of her niche and brand’s message.
Instagram is a great platform which not only caters to telling thousand words in a picture, but also a medium to transform brands voice to a word of mouth. Whether your brands are travel, beauty, healthy, or lifestyle of various genre, Instagram influencer marketing featuring power middle influencers are great touch points to reach out to mass audiences. Contact us today to see who power middle influencers match your campaigns.