There is no doubt that the blogging community radically changed the way marketers approach social media marketing today. Because as the consumers turn to bloggers and online influencers for first-hand insights and reviews before they buy or support a product, brands now turn to bloggers to share the attention and benefit from their influence.
There are many ways how online influencer such as bloggers can help a brand, and here are some of them.
Bloggers can drive up SEO
Search engines give worth to websites that generate high quality links. And these bloggers with their uprightly written article with a link in reference to the brand signal quality to search engines. This can drive the brand’s name on top, that can help the brand and the blogger attain a high number of readers, followers, audience and also consumers and possible buyers.
Bloggers highlight the brand
Having an established relationship with a blogger can make all the difference in a brand’s influencer marketing strategy. Why? Because bloggers today have the power to make a great impact towards consumer’s purchasing decisions. Consumers refer to these bloggers because of their first-hand experience and opinions on the product. So what the bloggers say about your product are important to the consumers. Working with bloggers can gain exposure to a brand, giving the consumers a much more varied understanding towards the brand.
Bloggers are good in sales
With their creative and entertaining storytelling, their own words and high-resolution images, bloggers bring word of mouth onto a new different level. As they blog positively about a brand, they are actually doing a personal recommendation to their followers and readers, that can help increase sales for the brands as their readers may be encouraged to purchase and try the products themselves.
Bloggers have consistent readers
Successful bloggers do already have established followers and readers that check their blog on a daily basis, ideally for two reasons – to know more about a blogger and to get the latest news about certain products. Which makes it an advantage for brands to work with bloggers. The fact that bloggers have the power over their community, one blog post can reach thousands of readers, and these thousands of readers have a great chance to buy and support the brand promoted by the blogger. And when a brand makes a consistent relationship with a blogger, with frequent posts about the brand, there is a huge and expected possibility for the brand to gain consistent and constant consumers.
And bloggers can also give the brand new adherents
Famous bloggers have a wide array of readers and followers from all ages and all walks of life, and this can be an advantage to a brand. With an established introduction to a brand through a blog post, online influencers can introduce your brand to consistent consumers and possible buyers.
With good communication and consistent relationship, both online influencers and brands will benefit from each other.
Get to know more about blogger management and how you, bloggers, can engage and work with big brands. Register now at www.iris247.com.