With its remarkable visual story telling forte, Instagram is a popular platform for many people nowadays. Especially for millennials and teenagers who are constantly looking for their aspirations and sensitive to the latest trend who put more importance to Instagram compared to other social media platforms. As a strategy to further enhance the reach of contents, blog advertising is applicable to Instagram campaign as well. Social media influencers can enhance the conversation between brands and audiences by adding authenticity to the brand’s voice.
Running a campaign with top bloggers in Singapore: A case for Marigold
Joined by 3 top bloggers in Singapore, Marigold ran a campaign for their Peel Fresh juice last year to promote the product and increase their Instagram fan base. Featured bloggers are Christabel Chua, a lifestyle and travel blogger, DanielFoodDiary an Instagram food blog, and Jian Hao Tan the top YouTube blogger. Marigold’s choice of these 3 bloggers have accumulated number of 500,000 total followers which inevitably becomes campaign’s potential reach.
Mechanism of Marigold’s blogger marketing was simple: exposure of Peel Fresh product with each social media influencer, and a wall contest. Each blogger took a photo and post it on their Instagram page which serves as their content, as well as blog advertorial for their audiences to learn how to participate in the contest.
Different genre, different audiences, with same campaign as a focus
As we have stressed in our previous post before, it is crucial to select bloggers who can give boost to the campaign, whose niche meets the unique requirement of the brand’s character. Furthermore, give social media influencers the clear creative direction upon executing blog advertorial. This will help to ensure that their contents align within the campaign theme whilst still giving them freedom to explore their individual creative approach.
Whats a #Juicefie ? Selfie + Juice = #Juicefie ! This is my very 1st attempt at one, where I was having MARIGOLD PEEL FRESH Tropical Mango Juice with some buttery croissants to start the day off. Juice lovers can stand a chance to win 15x$50 shopping vouchers. You just need to – Follow @peelfreshsg – Upload a #Juicefie with Marigold Peel Fresh – Hashtag #Juicefie and #Peelfreshsg Have fun, enjoy posing, enjoy the juice!
Create a campaign hashtag
Keep it short and sweet, but original hashtag is something that should be entertained while running an Instagram campaign. For Marigold campaign, they promoted their blog advertising with #Juicefie. The original hashtag will make the promotion more discoverable, and it will be helpful in tracking the participants as well.
Explore the possibility of cross platform amplification
By running ads on different platforms, brands will be able to amplify their campaign more efficiently. Marigold ran campaign ads on Facebook, leading their page fans and more traffic to the Instagram blog advertorials whilst implementing ad with clear indication of their hashtag on Google display network. As a result, fan numbers increased by 286, with total of 200 entries to the contest. Higher number of new followers suggest successful blogger advertising, generating genuine interest to the brand rather than just temporary interest only for the contest.
Whether you are looking into running a promotional campaign or branding campaign, we have the solution for you. As a talent management and blogger advertising website, IRIS 247 offers you vast choice of top bloggers in Singapore. From campaign strategy to selecting the social media influencer for your blogger marketing, our media specialist can help you to execute your campaign efficiently. Contact us today to find out more!