Influencer marketing is gaining more attention from marketers around the world, and it is no indifference here in South East Asia as well. The most important part of integrating Instagram influencers marketing to your campaign is consolidating your campaign objective, and finding the top blogger that aligns with your campaign. Selection of appropriate social media instagram influencers determines the overall exposure to the potential mass target audiences, brand/service’s reputation throughout and after the campaign, and integration of brand/services into appropriate market. Audience reach is determined by top blogger’s own pool of followers and fans accumulated over their engaging contents, and it is a sign that the blogger is well versed with his/her own niche, as well as market trend that appeals to fans. As a marketer or a brand who’s interested in incorporating influencer marketing campaign, it is equally important to be aware of overall influencer marketing trend, as well as their online activities which give insight into your potential target audiences.
Like any other market, Singapore boasts large number of online instagram influencers who covers wide genre of topics and niche. As discussed earlier, if you are interested in reaching out to Singaporean market with influencer marketing, no one speaks better niche than these top bloggers the Singaporean ways. Followings are some of top social instagram influencers in Singapore:
Home maker and self-taught baker Honey Bee Sweets showcases her home made cooking and Singapore delicacy on her Instagram. Her marketing campaign with Vitagen engaged over 1.5K likes, and comments from her followers and fellow blogger @danielfooddiary as well.
Initially started as a personal blog, Seth Lui began incorporating multiple writers, and eventually became one of the most popular food blogs in Singapore. It is a good example where top bloggers not only mirror the contents, but publish contents that are platform appropriate which attracts large number of audiences.
Known as Little Miss Bento, Shirley Wong publishes her niche ~ cooking of cute Japanese lunch box ~ across her social media platforms. She is one of the top bloggers that actively interact with her followers and fans offline, holding her lunch box cooking workshops and also publishing her own book.
Miss Tam Chiak, a local expression for greedy or glutton, is a collective of food lovers introducing foods in Singapore and the region. Spanning across various social media platforms, they publish their love for food, with their niche of sharing stories behind it with images where appropriate; sharing article from other pages on Facebook, posting food photographs on Instagram, and reportage on their blogsite.
One thing brand and marketers should not forget when choosing their social media influencer is, how well the top blogger of choice is versed with social media. Daniel Food Diary is regarded as one of the top Singaporean food blog, and you can account for his social media skill when you find out that he is actually a mass communication lecturer and presenter. Like many other top bloggers, his content publication varies across social media platform. Peel Fresh’s Instagram marketing with him accumulated over 1.7K likes and number of comments where he created the imagery featuring the product, yet incorporating his own creativity.
IRIS 247 is a talent management and blogger advertising website where you will find top bloggers from Singapore and other Asian countries. As discussed earlier, there are many bloggers of choices for brands and marketers to narrow down to align with the Instagram marketing campaign. If you are looking to engage a social media influencer who is versed in social media, region, and audiences, our media specialists can assist you to pick the perfect match for your influencer campaign. Contact us today!