Malaysia food bloggers for BOH’s Green Tea Latte Campaign

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Have you found your matcha? If you are still looking, then this might be your cup of tea. Just recently BOH Tea introduced its latest product in the market, the Green Tea Latte. Made with authentic Japanese Matcha and infused with Stevia Leaf extract, it makes for a delightful cup of Green Tea Latte. Packaged in convenient sachets, it is ideal for Matcha enthusiasts who want a convenient cup of latte in the comfort of their home. And to introduce this latest product, BOH Tea launched an influencer marketing campaign in Malaysia.

As part of their marketing strategy, BOH Tea engaged Malaysia food bloggers to introduce this latest product to their online market.  And to effectively reach their target customers, famous Malaysia online influencers Eat Now KL, Eat Drink KL, Malaysian Cafes, Squarepad and The Big Eater were chosen for the campaign.

 

 

This on-going campaign kick started recently with Malaysia food bloggers Eat Now KL, Malaysian Cafes and Squarepad sharing the sweet cup of Green Tea Latte on their Instagram.

 

 

New found love “Green tea latte” by @bohteamalaysia 🍵🍃 . . #coffeemeetbojio .

A photo posted by Ryan | #coffeemeetbojio (@squarepad) on

 

With the trend towards healthy living and the current hype of Matcha, this blogger marketing campaign for BOH Tea is set to tap more people online. Stay tuned as three more Malaysia food bloggers, Eat Now KL, Eat Drink KL and The Big Eater share their take on this splendid cup of green tea latte through BOH’s influencer marketing campaign.

If you want to start a blogger campaign for your brand, we can aid you in engaging social media influencers who can help you meet your marketing objective. IRIS 247 specialises in searching, engaging and managing online influencers and bloggers in APAC. We can help you in engaging with key bloggers and creating the perfect marketing strategy to amplify your brand message. Reach wider markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China now! Get in touch with us and we will be glad to help you in your influencer campaign!

 

Malaysia lifestyle bloggers for GSC Movies’ Deepwater Horizon

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A depiction of one of the world’s largest man-made disasters, Deepwater Horizon is among the most anticipated movies of 2016. Starring Mark Walhberg, Kate Hudson, Dylan O’Brien, Gina Rodriguez, Kurt Russell and John Malkovich, this docudrama shows the struggle for survival of rig crew members during the 2010 oil rig disaster in the Gulf of Mexico. Directed by Peter Berg, this movie honours the heroism and bravery of the victims in the midst of a life-threatening disaster. And for the movie’s release in Malaysia, GSC Movies started an influencer marketing campaign.

To promote Deepwater Horizon, GSC Movies teamed up with lifestyle bloggers in Malaysia for an influencer marketing campaign. With thousands of followers online, the strong online presence of Malaysia lifestyle bloggers BudieyChee Chingy, TimothyTiah, Karen Kho and Cik Epal made them the chosen social media influencers for GSC Movies’ blogger review of Deepwater Horizon.

In line with the concept of Deepwater Horizon, GSC Movies invited Malaysia lifestyle bloggers Budiey and Chee Chingy for an oil rig training program as part of their marketing strategy. These bloggers got to experience the exciting thrill of rope climbing and offshore training as posted on both of their Instagram accounts.

 

 

 

Aside from the training session, the chosen Malaysia lifestyle bloggers including Timothy Tiah, Karen Kho and Cik Epal posted reviews about the latest disaster movie in their blogs. Without spoiling the ending, these bloggers gave readers just enough information to be tempted to watch this latest disaster biopic. With this, influencer marketing campaign for Deepwater Horizon has ended.    

 

 

 

Watch out as we aid other brands in engaging people online through influencer marketing. IRIS 247 is a brand that specialises in searching, engaging and managing online influencers and bloggers in APAC that can help you in engaging with key bloggers and executing regional influencer campaign for your brand. We can help you amplify your brand’s message to reach wider markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China. Get in touch with us and we will be glad to help you in your influencer marketing campaign now!

Singapore Instagram Influencer Eugena Bey for #LANEIGEMeetsFashion

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Since 2013, LANEIGE has been collaborating with fashion designers to create a range of limited edition beauty products, under its LANEIGE Meets Fashion project. This year, the brand teamed up with Lucky Chouette to design yet another vibrant line of cosmetics.

 

Beauty Meets Fashion: Laniege X Lucky Chouette

To promote the launch of the brand’s new range of products, LANEIGE Singapore amped up their influencer campaign by producing a #GetReadyWithMe pre-weekend skincare and makeup routine video, featuring Singapore Instagram influencer, Eugena Bey

A renowned Singapore Instagram influencer, Eugena Bey gained popularity through her unique eye for style and her stunning photographs. With over 28,000 followers on Instagram, she was the chosen social media influencer for LANEIGE’s influencer marketing campaign.

 

Singapore Instagram Influencer Eugena Bey in #GetReadyWithMe Video tutorial for #LANEIGEMeetsFashion Campaign.

Singapore Instagram Influencer Eugena Bay, fresh-faced and makeup free at the shoot of #GetReadyWithMe video tutorial for LANEIGE Singapore

 

As part of LANEIGE Singapore’s  marketing strategy, the brand created a #GetReadyWithMe skincare and makeup tutorial video alongside Singapore Instagram influencer Eugena Bey to showcase the #LANEIGEXLuckyChouette product line.  The clip features the new #LANEIGEXLuckyChouette BB Cushion collection and other products like the All-day Anti-Pollution Defensor, Water Bank range, Pure Radiant Shadow and Blush Edge Drawing Eyeliner. Check out her skincare and beauty routine and watch the video below.

 

 

LANEIGE Singapore’s #GetReadyWithMe video tutorial proved to be a very engaging content for the brand. With thousands of views on Facebook, it shows how combining the appeal of a creatively executed video and the online influence of a blogger can do wonders for content marketing. With the right concept and a fitting social media influencer to represent your brand, it can make for a very engaging and competitive content marketing strategy.

 

Start your Influencer Marketing Campaign with IRIS 247

Plan your influencer marketing strategy and find the perfect social media influencer for your brand now.  IRIS 247 is an influencer and blogger marketing agency that specialises in searching, engaging and managing online influencers and bloggers in APAC. We can help you amplify your brand’s content marketing with our growing network of social media influencers across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China. Let us assist you in spreading your brand message in different social media platforms through influencer marketing campaign. Get in touch with us and we will be glad to help you start your campaign!

Sugar & Spice’s Regional Blogger Campaign in Singapore

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There are roughly 2.34 billion active social media users in the world, hundreds of social media platforms and thousands of brands with strong online presence. Given the facts, grabbing attention online can be a challenge for your brand. If you want to effectively spread your brand message across a wider audience through blogger marketing, then you might want to read the rest of the article.

 

Sharing content on different online platforms: A case for Sugar & Spice

 

No one can deny that choosing the perfect social media platform and the right social media influencer to represent your brand is the key part of an online influencer campaign. There are certain advantages of sharing content across different social media platforms. And here’s how Sugar & Spice used it to boost their digital marketing campaign.

 

  • Wider audience reach

For Sugar & Spice’s recent regional blogger campaign in Singapore, famous food bloggers shared their product review and feature on both Facebook and Instagram, making it available to a larger number of active social media users. With different features that cater different user demographics on both platforms, Sugar & Spice was able to communicate their message to a wider market.

 

Time for some sweet treats this afternoon. Enjoying these popular Pineapple Cheese Cake from SUGAR & SPICE 糖村 @sugarspicetw in Taiwan. Nope, I didn’t need to fly to Taiwan. SUGAR & SPICE now sells their delightful souvenirs via their website so no need to trouble any friends to carry these goodies back for you. My favourite is their French nougat and my mum loved these Cheese Pineapple Tarts. Their signature nougats also come in toffee and strawberry flavours too. SUGAR & SPICE website: www.sugar.com.tw/en/ If you are visiting Taiwan, you can drop by any of their stores conveniently located in Taipei 101, Ximending, Dunhua & Taichung. #sugarspice #taiwan #taiwantravel #taiwanmustbuy #pineapplecake #cheesepineapplecake #omiyage #台灣 #糖村 #鳳梨酥 #甜點

A photo posted by Shirley シャリー (@littlemissbento) on

Cute and sweet just as what you’d expect from Singapore food blogger littlemissbento

 

Littlemissbento spreading sweetness as she shares her blogpost about Sugar & Spice on Facebook

 

  • Easy access generates page traffic

Being able to stumble across a link while scrolling through Facebook can encourage users to read a content especially if it’s engaging. Similar to the way the social media influencers for Sugar & Spice’s regional engagement campaign shared their blog posts. By sharing it on other social media platforms, their followers were given a much convenient means to view what they posted. Since it’s accessible and simple, it provided them an opportunity to check out Sugar & Spice’s branded content and helped generate page traffic for the blog post.

 

Singapore food blogger Fundamentally_flawed’s subtle yet sweet post about Sugar & Spice.

 

Create hashtags to identify your brand message

Over time hashtag has become a prominent part of digital marketing. A lot of brands have succeeded in using it as a tool to campaign their message online. Like the previously mentioned regional blogger campaign of Sugar & Spice in Singapore, where three social media influencers chosen by the brand, used hashtags like #SugarSpice, #Nougat, #Taiwan and other related keywords on their posts. Shared on their Instagram, the hashtags made it simpler for their followers to know the brand message and it also provided them an easier way to browse through related topics about the campaign.

 

Have you tried these delicious treats from Taiwan before? I happen to chance upon these #SugarAndSpice products during my last visit to Taiwan. So happy that I get to enjoy them again today! ——————————————————– These are not your typical nougat and pineapple cakes. They are made with the finest ingredients sourced with no preservatives. Those milky nougats has the perfect chewy bite and I can’t stop at one! It comes with either strawberry and toasted almond chunks flavour. ——————————————————– I REALLY like the Strawberry nougat! Slight tangy from the real fruit and gives an interestingly pleasing texture contrast. If you prefer the traditional milky type with a nutty crunch, French nougat will be it. Those Cheese Pineapple cakes wowed me too! Buttery light pastry encasing tangy sweet pineapple filling with a hint of cheesy finish. Not overly sweet and comes individually packed too to keep them fresh. ——————————————————– Can’t wait to get more of these treats to gift my friends and family when I return to Taiwan next month😉 The packaging are so appropriate for gifting too. #sugarspice #taiwan#taiwantravel #taiwanmustbuy #nougat #pineapplecake Interested buyers that will be heading to Taiwan, can find them at these store locations! ——————————————————- SUGAR SPICE Flagship Store No.357, Sec. 3, Wenxin Rd., Xitun Dist., Taichung City 407, Taiwan (R.O.C.) TEL: 04-2293 5558 2) Taipei Ximending shop No.32, Baoqing Rd., Zhongzheng Dist., Taipei City 100, Taiwan, (R.O.C.) TEL: 02-23810668 3) Dunhua S. Store No.158, Sec. 1, Dunhua S. Rd., Da’an Dist., Taipei City 106, Taiwan (R.O.C.) TEL: 02-27522188 ——————————————————- You can even order them online at http://www.sugar.com.tw/en/ They can make deliveries to HK, Macau, Mainland China, Japan, Singapore, Korea, Australia, and Malaysia. Don’t miss out! Happy shopping! A photo posted by Honey Bee 🐝 (@honeybeesweets.sg) on

All natural and sweet just like Singapore food blogger honeybeesweets.sg

 

Singapore food blogger fundamentally_flawed wrapped-up on tasting Sugar & Spice’s yummy nougat

 

Like the case of Sugar & Spice’s regional blogger campaign, a well-thought-out content and the right use of hashtags can make your brand stand out. It also gives you access to consumer insights and feedbacks that can aid in improving your over-all brand image. Along with using a great marketing strategy and creating relevant content, hashtags can make your campaign trend online. Through this, your brand message can reach a larger audience and give them a lasting impression about your brand.

Learn more about regional blogger campaign as Sugar & Spice’s influencer campaign continues. Look out for more articles on blogger marketing here on our website. IRIS 247 is an influencer and blogger marketing agency that specialises in searching, engaging and managing online influencers and bloggers in APAC. We can help you amplify your brand’s content marketing with our growing network of social media influencers across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China. Run a multi-market campaign now and let us assist you in adapting your brand message in different languages to accommodate a wider audience reach. Get in touch with us and we will be glad to help you in your regional blogger campaign now!

Sugar & Spice’s Regional Blogger Engagement in Korea

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We recently published an article about our Thailand leg for our Sugar and Spice’s regional blogger engagement campaign. Thai food bloggers attended the THAIFEX: World Food Asia 2016 and visited their booth to try their best selling products. They also featured the event live on their blogs. Just recently, top bloggers from Korea have visited their shops in Taiwan and savoured some of their best-selling treats.

 

Social media influencers from Korea went to Sugar and Spice outlets in Taiwan and savoured their tasty products as part of the regional blogger campaign of the brand. Tagged as Taiwan’s must-have souvenir, the products were recommended by bloggers to try as snack or as a souvenir to give to friends or loved ones. With its pretty packaging and taste, it is considered a must have shopping item when you visit Taiwan.

Regional blogger engagement’s blogger outreach for sugar and spice’s influencer marketing campaign

Check out pretty blogger Stasis holding the equally pretty packaging of Sugar and Spice!

Aside from the top bloggers’ product review, they have also gushed about the accessibility of Sugar and Spice outlets in Taiwan. Their posts shared on Naver even showed maps and photos of different store fronts and products in different Sugar and Spice branches. Naver is a popular Korean web portal which has a blog platform that allows users to publish posts with photos or share location information.

Regional blogger engagement’s blogger outreach for sugar and spice’s influencer marketing campaign

Sugar and Spice store front and map as posted on the bloggers’ Naver.

These social media influencers have shared a good amount of insights and information about the brand. Plus the attractive photos they have shared were just enough to tempt anyone to try Sugar and Spice’s sweet and tasty products. With this, the Korean leg of regional blogger engagement campaign for Sugar and Spice has ended.

Watch out as we reach more people through influencer marketing for the next part of Sugar and Spice’s regional blogger engagement in other Asian countries. IRIS 247 is a brand that specialises in searching, engaging and managing online influencers and bloggers in APAC that can help you in engaging with key bloggers and executing internationalisation marketing for your brand. We can help you amplify your brand’s message to reach wider markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China. Get in touch with us and we will be glad to help you in your influencer marketing campaign now!

 

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