Liese Taps Malaysia Beauty Influencers for Its Autumn Digital Marketing Campaign

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Autumn is not a known occurrence in Malaysia, which is why experiencing the Autumn season must be a special encounter. Seeing the leaves turn from green to red and brown must be amazing especially if you’re experiencing it in Tokyo! Taking a sip from a warm cup of hot chocolate while walking along the street filled with dry leaves and feeling the breeze is a dream experience. A perfect scenario, don’t you think? Imagine experiencing all these and flying in to Tokyo with a free ticket!

In its latest campaign, Liese Malaysia held an Instagram contest as part of its digital marketing efforts. The contest participants stand a chance to win a 4D3N trip to Tokyo. Working with IRIS247, an influencer management and marketing agency, Liese Malaysia taps the beauty influencers for the photo contest on Instagram as an online marketing strategy to engage with their social media audiences and strengthen the awareness of the brand.

With simple mechanics for the contest, anyone could win the trip to Tokyo just by purchasing a minimum of RM50-worth of Liese products in any Watsons store across Malaysia and uploading their OOTD (Outfit of the Day) on Instagram with the required caption. As part of the campaign, every participant is required to tag @LieseMY and @WatsonsMY along with the hashtags #LieseTokyoTrip2018 and #WeLoveLiese. A total of two participants will be entitled for the Grand Prize, which is a 4D3N Tokyo Trip. Additionally, 10 exciting Consolation Prizes are part of the contest too – Kao Care Hair Hamper.

To help promote this giveaway, Liese Malaysia collaborated with known Malaysia beauty influencers such as Joey Leong, Woon Singg, and Miyaki, to name a few, for their influencer outreach campaign. The influencers will share Liese Malaysia’s contest to their followers including the mechanics along with their photo, products and hashtags.


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Tried out Liese Creamy Bubble Color last week. It was convenient to use and I really like the result. And guysss, join Liese Tokyo Trip Contest’18 now cause it’s only until 31st Aug! All you need to do is: 1. Purchase RM50 worth of Liese products in a single receipt, including one Liese Bubble, at any Watsons store 2. Upload an Instagram photo of your OOTD that matches your favourite Liese Bubble shade to express the “Liese Girl” in you and tell us why you would like to go to Tokyo with Liese. . Don’t forget to tag @LieseMY @WatsonsMY with #LieseTokyoTrip2018 and #WeLoveLiese hashtags 👩🏻 Prize: Grand Prize x 2 – 4D3N trip to Tokyo with @joey_leong. Consolation Prize x 10 – KAO Hamper Goodluck 🙌

A post shared by ⠀⠀⠀⠀ ⠀⠀⠀ ⠀w o o n s i n g g 👾 (@woonsingg) on

With these Malaysia beauty influencers’ wide reach of followers on Instagram and the tempting prize of winning a trip to Tokyo, Liese Malaysia’s regional influencer’s campaign ended successfully.

Watch out as we take brands to the next level by tapping famous personalities on Instagram and other social media channels through influencer marketing. IRIS 247 is a brand that specialises in searching, engaging and managing online influencers in APAC. We can help you in engaging and executing regional influencer campaign for your brand. Let us help you amplify your brand’s message to reach wider markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, the Philippines, Taiwan, Hong Kong, and China. Get in touch with us and we will be glad to step up your game in influencer marketing.



Malaysia Lifestyle Blogger for Abbott Influencer Marketing Campaign

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Abbott has always been in the pursuit of making life better for people, creating new innovative products to improve the health and well-being of the consumers. As people are generally having a lower fiber intake, Abbott is pushing its latest SURBEX Nutri-Fiber to help consumers increase their daily fiber intake. SURBEX Nutri-Fiber is specially formulated to absorb more water that ease defecation and prevent constipation.


As part of their marketing strategy, Abbott started an influencer marketing campaign to drive online awareness. With the help of IRIS247, Malaysian lifestyle bloggers, Linora Low and Kelly Chin, were engaged for its latest influencer marketing campaign. Both instagram influencers did blogger reviews on SURBEX Nutri-Fiber and promoted the products via the social media postings on their Instagram accounts and their personal blogs.

Lifestyle Blogger: Linora Low

Here’s a simple recipe to get more fiber in your diet. I shared my Berry-healthilicious recipe smoothie during the Surbex Nutri-Fibre. Super easy to make, yummy, and packed with essential nutrients for your body. Ingredients 1⁄2 cup of water / almond milk Frozen Blueberries Frozen Strawberries 1 sachet of Surbex Nutri-Fiber Blend together and enjoy this smoothie. Don’t worry that Surbex Nutri Fiber is neutral in taste, dissolves easily so there’s no extra clumps when you mix it with this smoothie or any drink for that matter. You can also use it for baking too. This will help in your bowel movement and won’t cause any cramping or abdominal pain. Take care of your gut health fit fam. Want to try? Head over to Abbott ALP website for free sample #freesample #Surbexnutrifiber

A post shared by Linora Low (@linoralow) on

Lifestyle Blogger: Kelly Chin

Selecting the Right Lifestyle Blogger for your Influencer Marketing Campaign

Selecting the right online influencers is crucial to the social influencer marketing campaign as each lifestyle blogger has their own style and their own distinct set of audience. Their lifestyles and values must also resonate with the brand’s mission and values.


Since Abbott emphasised a great deal on healthy living, it is natural to choose Malaysian bloggers that known to be passionate about healthy living and exercise. This increase the credibility of their reviews about SURBEX Nutri-fiber, influencing their audience to a higher extent and boosting the effectiveness of the blogger marketing campaign.

Let IRIS247 help you with your Influencer Marketing Campaign

IRIS 247 specialises in searching, engaging and managing online influencers and bloggers in APAC. We can help you in engaging both independent bloggers and talents that are managed by the agencies talents managed by agencies as well as independent bloggers who will help you reach your marketing objectives. Let us aid you in spreading your brand message to reach wider markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China. Get in touch with us and we will be glad to help you with your influencer marketing campaign.

Asian Beauty Bloggers for Dr. Cink’s Hydrating Serum Regional Influencer Campaign

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Sometimes it’s the weather, sometimes it’s our genes. Whatever the case, we’ve all suffered from dry skin at some point. It’s such a hassle! Especially when you’re applying makeup and your skin is all dry and flaky. Good thing Dr. Cink’s Hydrating Serum is now here to save the day!

The serum is a part of Dr. Cink’s professionally formulated hydrating collection. The hydrating serum itself was actually designed for surgery aftercare, but it can also be for everyday use. It contains macromolecules of Hyaluronic acid which forms a transparent layer over the skin to keep it moisturized. It also contains Vitamin B5 which enlivens and repairs damaged skin.

As part of their promotions, Dr. Cink’s professional skincare started a regional influencer campaign in Asia. We focused on engaging beauty bloggers and social media influencers to post and write blogger reviews about the product on their Facebook pages and Instagram accounts to widen the audience reach. Among the influencers were Ja Young and Somin Park from Korea, Twice Blessed (by Bec and Marissa) and Rachel James from Australia, and Chin Chin Obcena from the Philippines.The campaign lasted three months to guarantee maximum influencer engagement with the bloggers’ huge network of followers.

Blogger influencer Twice Blessed by Bec and Marissa:

Social Media Influencer Rachel James:

Aside from photos and blogger reviews, we also ask our influencers to use various media forms to engage their audience. Just like this video social media influencer Chin Chin Obcena  posted on her Instagram that garnered over three thousand views:

Dr. Cink’s hydrating serum is only available in Taiwan at the moment. The influencer marketing campaign aimed to measure the response of the audience within the influencers’ reach to see the potential market within those countries.

Got an idea for your product you want to share with the world? Create your campaign with us! IRIS 247 is an influencer marketing and blogger management agency that specializes in searching, engaging, and managing online bloggers and influencers in APAC. Through engaging influencer networks, we can help widen the horizons for your marketing reach. We can help you spread your message across Asian markets like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong, and China. Contact us <and we’ll be more than glad to help you start your campaign!

Malaysia Beauty Bloggers for Liese Malaysia’s #LieseCNYOOTD contest

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One of the most fun and exciting parts of the holidays is planning the perfect celebratory outfit. Choosing the right ensemble and appropriate pair of shoes to complement your style is a delightful experience especially for all the fashionistas. Not to mention going over shades of makeup and fashionable hairstyles and picking the one that fits your overall look for the occasion. To add to all the excitement of the holidays, Kao Liese created #LieseCNYOOTD contest for their Malaysian fans with a Panasonic DMC-GX85K camera up for grabs.

The contest entails fans to upload a flat lay snapshot of their planned Chinese New Year outfit online with the hashtag #LieseCNYOOTD and a caption that says where and who they’d like to spend the holiday with while wearing the outfit. This month long contest runs from 22nd December 2016 until 22nd January 2017 with a prize worth RM 3,699 of Panasonic Lumix DMC-GX85K digital camera. And to encourage more people to join this wonderful contest, the brand teamed up with Malaysia beauty bloggers for their influencer marketing campaign.



As part of Kao Liese Malaysia’s Chinese New Year Instagram influencer campaign, they have partnered with Malaysia beauty bloggers Jovin Chan, EmilyZying and Jorise Lee to help promote and encourage netizens to join their online contest. In line with the promotion for #LieseCNYOOTD, the team of three Malaysian beauty bloggers shared their Chinese New Year outfits on Instagram and Facebook along with the mechanics of the contest while encouraging their followers to join. With its unique and fun concept, and the help of online influencers plus an enticing prize up for grabs, #LieseCNYOOTD contest ended successfully with lots of lovely entries from the brand’s online fans.


Give your online contest a shout out and reach more participants through engaging social media influencers. Find the perfect blogger fit for your brand. Partner with us and we’ll help you engage social media influencers that will suit your marketing strategy. IRIS 247 is a brand that specialises in searching, engaging and managing online influencers and bloggers in APAC. We can aid you in amplifying your online presence to reach markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China. Contact us and let’s work together in creating an influencer marketing campaign for your brand.

Malaysia Influencers for FreshKon® Malaysia’s Blogger Review

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Contact lenses are a godsend for our four-eyed friends who seek comfort and freedom of movement. Unlike eyeglasses that tend to slip down and occasionally fog up, with its thin and gel-like form these are not an issue when wearing contact lenses. Not only is it safe and hassle free to use but with the growing trend towards colour cosmetic lenses, wearing it has become more significant in terms of style and fashion. Especially during celebratory months like December and January, where everyone’s busy preparing for their holiday look. And for this year’s holiday season, FreshKon®  the leading international cosmetic contact lens brand engaged social media influencers in Malaysia to promote their cosmetic contact lenses online just in time for Christmas and New Year.

With the brand’s belief that fashion should be a way of life, they have committed to providing extensive ranges of cosmetic contact lenses that cater to diverse desires and needs of modern day individuals. Their flagship signature lines, FreshKon® Alluring Eyes and FreshKon® Colors Fusion, are widely embraced by fashionistas not just as a corrective eyewear but as a charming accessory as well.

To showcase FreshKon® Malaysia’s range of contact lenses, they have partnered up with Malaysia influencers Agnes Ma, Anerly Fang, Emily Zying, Hanie Hidayah, Jorise Lee, Jovin Chan,  Khadyjah FathyahLyssa Faizureen, Nisa Kay, Sharifah Eleen Al-Baity, Shea Rasol, Uzu Emas Putih and Yuyu Zulaikha for their influencer marketing campaign. This team of influencers picked for the campaign was not only composed of bloggers, but actors and models were also a part of the online promotion.

Feeling and looking totally amazing, Malaysia influencer Jorise Lee wearing FreshKon® Mosaic Charming Brown!

Malaysia Blogger Hanie Hidayah in her deep and subtle shade of FreshKon® Mosaic lenses!

Social Media Influencer Jovin Chan loving the captivating shades of Winsome Brown FreshKon® Alluring Eyes!

Here’s Malaysia influencer Khadyjah Fhatyah, looking fresh whilst flaunting her gorgeous eye makeup and Winsome Brown FreshKon® Alluring Eyes lenses!


The influencer marketing campaign features three of FreshKon®’s signature line of products, FreshKon® Alluring Eyes, FreshKon® Colors Fusion and FreshKon® Mosaic. A natural take on cosmetic contact lenses, FreshKon® Alluring Eyes’s neutral shades and defined outline, gives your overall makeup look an alluring and eye-popping effect. While other products such as FreshKon® Colors Fusion and FreshKon® Mosaic provides colourful and captivating options for those who prefer distinctive and bright cosmetic lenses.


Korang.. Cantik tak warna contact lens yang Lyssa pakai sekarang ni ? hihi. Cantik kan ! Yang sebelah kiri ni, Lyssa pakai warna Misty Grey. Yang sebelah kanan ni pula, warna Gleaming Green. Memang sesuai la dengan kulit Lyssa kan.. hee. Contact lens ni dari @freshkonmy tau. Dan Lyssa buat keputusan untuk grab yang Freshkon Colors Fusion Monthly Lenses punya. So, boleh lah sebulan ni nak cantik-cantik dengan contact lens baru..yey! Jujur Lyssa cakap, Lyssa memang suka sangat dengan efek warna contact lens ni . Bukan setakat mata kita nampak besar, siap nampak efek bersinar-sinar lagi tu haa.. tu yang best tu ! Dan selesa sangat bila pakai tau! Selain dari 2 warna ni, ada banyak lagi warna cantik yang lain. Korang boleh pergi tengok sendiri dekat mana-mana optical outlets atau boleh terus je ke website p/s : Bagi yang menyambut Hari Krismas tu, kalau nak cantik, baik cepat-cepat grab contact lens dari FreshKon sekarang ! Rugi tau kalau korang lepaskan peluang ni. Hihi. 😀 Untuk info lanjut, korang boleh terus ke : FB : @Freshkon.Malaysia IG : @freshkonmy #ILoveFreshKon #contactlens #mistygrey #gleaminggreen #freshkonmy #kbba9 #kelabbloggerbenashaari

A photo posted by Blogger LyssaSecretdotCom (@lyssafaizureen) on

Malaysia Blogger Lyssa Faizureen captivating us with her pretty makeup paired with FreshKon® Colors Fusion Misty Grey!


Sparkling in her brown outfit and bright FreshKon® Colors Fusion Dazzlers Warm Hazel, Malaysia Lifestyle blogger Nisa Kay.


Malaysia Blogger Yuyu Zulaikha, looking all natural with her FreshKon® cosmetic lenses.


Geared towards promoting the brand during the most festive season of the year, the timing of the campaign was a perfect opportunity to reach a wider set of audiences. By using Malaysia influencers such as bloggers, models and actors to do a review on the products during the most busy and cheerful days of the year has given FreshKon® Malaysia a chance to engage more potential customers looking to celebrate the season in style.

Create an influencer marketing campaign that’s appropriate for the season! Team up with us and we’ll help you find the perfect social media influencer that’ll fit your brand message. IRIS 247 is a brand that specialises in searching, engaging and managing online influencers and bloggers in APAC. We can aid you in amplifying your online presence to reach markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China. Or help your brand in executing regional influencer campaigns suited for different occasions, tailored to your marketing objective. Get in touch with us and let us work together in achieving the goals of your brand!


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