Traits That We Need From Influencers

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Trust is one of the key points in sales these days. To encourage sales and raise awareness of your brand, you need to gain customer trust. Due to an intense competition in the market, consumer tends to get confused on deciding the brand. According to Stackla, consumers find influencers’ content to be more authentic than the generated content by brands themselves. Study shows that more than half of millennials are influenced by social media before making the final call.

With the attitude of helping people instead of selling to people, influencers tend to write sincere reviews and posts on the product that they’ve tried or used before. To gain consumer’s trust, many brands use this strategy and method.

As the digital landscape is evolving, being one of the strongest key opinion leaders these days, the number of social media influencers keep on growing. Google Trend’s chart shows that the interest kept on growing since 2017.

One of the essential steps in this online marketing strategy is to identify the most suitable and relevant key opinion leader for your brand and digital marketing. You might need to check on their criteria and traits regarding the most suitable personality to represent your brand and ultimately, achieve your campaign’s goals.

  1. Authenticity

    It is very significant for the influencers to truly believe in your brand like how their followers believe in them. However, influencers who have a bigger ratio of sponsored content tend to be less trusted and authentic. Personal stories that include the genuineness by using, compelling and engaging stories based on their real experiences.

  2. Relevancy

    Another important trait of a key opinion leader for your brand’s digital marketing – relevancy. For the campaign to perform efficiently, it is important to look at the content of the influencers, what kind of customer they are and how it suits your brand’s personality well.

  3. Engagement

    As an indicator of how the influencers interacts with the audiences, higher engagement rate will benefit your brand due to influencers’ followers tend to be interested. However, an influencer with more followers is not necessarily better than the lower one as there’s might be fake followers or not relevant to the brand.

  4. Active

    The key to be remarkable influencers is to keep on and stay fresh in the minds of the consumer, it might vary on the methods they use or the frequency of their posts on social media.

  5. Reach

    To measure reach, traffic and followers are meaningful for your brand’s target audience. It is also significant to consider what social media platform that your consumer preferred to engage with.

  6. Frequency

    When influencers are consistently posting and sharing good quality content on a regular basis, followers are more likely to return and share their content. It often takes multiple exposure to get them interest and get attracted.

 

Engage your best influencers for your brand and watch out as we take brands to the next level by tapping famous personalities on Instagram and other social media channels through influencer marketing. Team up with us!
IRIS 247 is a brand that specialises in searching, engaging and managing online influencers in APAC. We will help you in engaging and executing regional influencer campaign for your brand. Let us help you amplify your brand’s message to reach wider markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, the Philippines, Taiwan, Hong Kong, and China. Get in touch with us and we will be glad to step up your game in influencer marketing.

All-New Laurier Launch ‘Made with Love’ Together with Social Influencers

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Unveiling its revamped All-New Laurier brand packaging, Laurier comes up with ‘Made with Love’ campaign. Featuring top-notch Japanese technology, such as Absorbent Core, the fast-absorbing Quick Lock System and the Diamond Surface which keeps the fluid from leaking, leaving users feeling five times drier with two times faster absorption. Laurier Perfect Comfort and Night Safe are keeping the needs of women in mind. This new design will also make it more convenient for you to wash the pads!

To raise the awareness of the new packaging, Laurier Malaysia working with IRIS247, a Malaysia agency that manages influencers and implements marketing efforts for brands. With the help of influencers, the brand’s online marketing strategy aims to engage with their social media audiences and to boost the awareness of the brand’s new packaging.

 

 

To boost awareness, Laurier Malaysia collaborated with Malaysia Influencers such as Nur Dahiyah, Stella, Naihazatul Fatihah, Nur Elyna Syazni, Scarlotte and many more as part of their online marketing strategy. The KOLs are encouraged to join the event and share it on their social media platforms along with the hashtags #LaurierMadeWithLove #AllNewLaurier and #LaurierNewStyle.

 

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Guess what .. I just went to Laurier launching event for their new packaging! To be honest I Really love the new packaging for the Laurier Night Safe ! As u guys know my fav colour is blue . and the event is very amazing and i enjoyed my self at this Laurier event GOOD NEWS LADIES! Laurier has also made a Made With Love Contest 2018! Contest Period: 8th August -31st October 2018How to win:1. Purchase any All-New Laurier product worth up to RM20. 2. Capture a photo of what “Made With Love” means to you and complete the caption: ”I feel the love when…”3. Upload your photo to the Kao Laurier Facebook page with the hashtag #LaurierMadeWithLove and tag us. Get the most likes on your post to win! Prize: 5 day 4 night trip for two to Japan with own personal photographer #LaurierMadeWithLove #AllNewLaurier #LaurierNewStyle

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I’m holding the All-New Laurier packs. Overall, I love the new packaging! I love how the brand used vibrant and fun colors for their new packaging so it looks more fresh, sophisticated and very stands out. The informations on the packaging are also easy to read and understand. So that’s an A+! I also had a lot of fun during the event launching! So many fun activities and I managed to take a lot of insta-worthy shots .
ANYWAY, Laurier is having a contest called Made With Love Contest 2018!
Contest Period: 8th August -31st October 2018
How to win: 1. Purchase any All-New Laurier product worth up to RM20. .
2. Capture a photo of what “Made With Love” means to you and complete the caption: ”I feel the love when…” . 3. Upload your photo to the Kao Laurier Facebook page with the hashtag #LaurierMadeWithLove and tag us. Get the most likes on your post to win! . PRIZE: 5 day 4 night trip for two to Japan with own personal photographer and consolation prizes worth up to RM30,000. #LaurierMadeWithLove #AllNewLaurier #LaurierNewStyle

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Another exciting and fulfilling event going on here now. Laurier never fails to amaze its audience, new packaging which is simple and easy to understand its function and also Laurier is now having a wonderful Made with Love contest. The prize is soooo good guess what it is. Yeap it is an amazing prize of 5D4N trip for two to Japan with personal photographer. The contest period starting now till 31 Oct 2018. What are you waiting for?? All you need to do is: 1. Purchase any All-New Laurier Product worth up to RM 20. 2. Capture a photo of what “Made with Love” means to you and complete the caption: “I feel the love when….” . 3. Upload your photo to the Kao Laurier Facebook page with the hashtag #LaurierMadeWithLove and tag us. Get the most likes on your post to win! . Good Luck y’all #LaurierMadeWithLove #AllNewLaurier #LaurierNewStyle

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With these Malaysia beauty influencers’ wide range of followers on Instagram, not to mention that Laurier Malaysia’s new packaging is indeed amazing, Laurier Malaysia’s All-New Laurier Mega Launch ended successfully.

Experience Laurier Malaysia’s campaign success for your brand too! Invite influencers to your brand event and take advantage of the wonderful opportunity that famous social media personalities can do for your brand. Influencer marketing is real and all it takes is a well-planned marketing strategy.

At IRIS247, we take brands to the next level by tapping famous personalities on Instagram and other social media channels through influencer marketing. Team up with us! IRIS 247 is a brand that specialises in searching, engaging and managing online influencers in APAC. We will help you engage and execute regional influencer campaign for your brand. Let us amplify your brand’s message to reach wider markets across Asian countries such as Singapore, Malaysia, Thailand, South Korea, the Philippines, Taiwan, Hong Kong, and China. Get in touch with us and we will be glad to step up your game in influencer marketing.

Liese Taps Malaysia Beauty Influencers for Its Autumn Digital Marketing Campaign

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Autumn is not a known occurrence in Malaysia, which is why experiencing the Autumn season must be a special encounter. Seeing the leaves turn from green to red and brown must be amazing especially if you’re experiencing it in Tokyo! Taking a sip from a warm cup of hot chocolate while walking along the street filled with dry leaves and feeling the breeze is a dream experience. A perfect scenario, don’t you think? Imagine experiencing all these and flying in to Tokyo with a free ticket!

In its latest campaign, Liese Malaysia held an Instagram contest as part of its digital marketing efforts. The contest participants stand a chance to win a 4D3N trip to Tokyo. Working with IRIS247, an influencer management and marketing agency, Liese Malaysia taps the beauty influencers for the photo contest on Instagram as an online marketing strategy to engage with their social media audiences and strengthen the awareness of the brand.

With simple mechanics for the contest, anyone could win the trip to Tokyo just by purchasing a minimum of RM50-worth of Liese products in any Watsons store across Malaysia and uploading their OOTD (Outfit of the Day) on Instagram with the required caption. As part of the campaign, every participant is required to tag @LieseMY and @WatsonsMY along with the hashtags #LieseTokyoTrip2018 and #WeLoveLiese. A total of two participants will be entitled for the Grand Prize, which is a 4D3N Tokyo Trip. Additionally, 10 exciting Consolation Prizes are part of the contest too – Kao Care Hair Hamper.

To help promote this giveaway, Liese Malaysia collaborated with known Malaysia beauty influencers such as Joey Leong, Woon Singg, and Miyaki, to name a few, for their influencer outreach campaign. The influencers will share Liese Malaysia’s contest to their followers including the mechanics along with their photo, products and hashtags.

 

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Tried out Liese Creamy Bubble Color last week. It was convenient to use and I really like the result. And guysss, join Liese Tokyo Trip Contest’18 now cause it’s only until 31st Aug! All you need to do is: 1. Purchase RM50 worth of Liese products in a single receipt, including one Liese Bubble, at any Watsons store 2. Upload an Instagram photo of your OOTD that matches your favourite Liese Bubble shade to express the “Liese Girl” in you and tell us why you would like to go to Tokyo with Liese. . Don’t forget to tag @LieseMY @WatsonsMY with #LieseTokyoTrip2018 and #WeLoveLiese hashtags 👩🏻 Prize: Grand Prize x 2 – 4D3N trip to Tokyo with @joey_leong. Consolation Prize x 10 – KAO Hamper Goodluck 🙌

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With these Malaysia beauty influencers’ wide reach of followers on Instagram and the tempting prize of winning a trip to Tokyo, Liese Malaysia’s regional influencer’s campaign ended successfully.

Watch out as we take brands to the next level by tapping famous personalities on Instagram and other social media channels through influencer marketing. IRIS 247 is a brand that specialises in searching, engaging and managing online influencers in APAC. We can help you in engaging and executing regional influencer campaign for your brand. Let us help you amplify your brand’s message to reach wider markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, the Philippines, Taiwan, Hong Kong, and China. Get in touch with us and we will be glad to step up your game in influencer marketing.

 

 

Malaysia Lifestyle Blogger for Abbott Influencer Marketing Campaign

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Abbott has always been in the pursuit of making life better for people, creating new innovative products to improve the health and well-being of the consumers. As people are generally having a lower fiber intake, Abbott is pushing its latest SURBEX Nutri-Fiber to help consumers increase their daily fiber intake. SURBEX Nutri-Fiber is specially formulated to absorb more water that ease defecation and prevent constipation.

 

As part of their marketing strategy, Abbott started an influencer marketing campaign to drive online awareness. With the help of IRIS247, Malaysian lifestyle bloggers, Linora Low and Kelly Chin, were engaged for its latest influencer marketing campaign. Both instagram influencers did blogger reviews on SURBEX Nutri-Fiber and promoted the products via the social media postings on their Instagram accounts and their personal blogs.

Lifestyle Blogger: Linora Low

Here’s a simple recipe to get more fiber in your diet. I shared my Berry-healthilicious recipe smoothie during the Surbex Nutri-Fibre. Super easy to make, yummy, and packed with essential nutrients for your body. Ingredients 1⁄2 cup of water / almond milk Frozen Blueberries Frozen Strawberries 1 sachet of Surbex Nutri-Fiber Blend together and enjoy this smoothie. Don’t worry that Surbex Nutri Fiber is neutral in taste, dissolves easily so there’s no extra clumps when you mix it with this smoothie or any drink for that matter. You can also use it for baking too. This will help in your bowel movement and won’t cause any cramping or abdominal pain. Take care of your gut health fit fam. https://www.abbottlifeplus.com/v/surbex-nutrifiber-event Want to try? Head over to Abbott ALP website for free sample #freesample #Surbexnutrifiber

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Selecting the Right Lifestyle Blogger for your Influencer Marketing Campaign

Selecting the right online influencers is crucial to the social influencer marketing campaign as each lifestyle blogger has their own style and their own distinct set of audience. Their lifestyles and values must also resonate with the brand’s mission and values.

Since Abbott emphasised a great deal on healthy living, it is natural to choose Malaysian bloggers that known to be passionate about healthy living and exercise. This increase the credibility of their reviews about SURBEX Nutri-fiber, influencing their audience to a higher extent and boosting the effectiveness of the blogger marketing campaign.

Let IRIS247 help you with your Influencer Marketing Campaign

IRIS 247 specialises in searching, engaging and managing online influencers and bloggers in APAC. We can help you in engaging both independent bloggers and talents that are managed by the agencies talents managed by agencies as well as independent bloggers who will help you reach your marketing objectives. Let us aid you in spreading your brand message to reach wider markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China. Get in touch with us and we will be glad to help you with your influencer marketing campaign.

Asian Beauty Bloggers for Dr. Cink’s Hydrating Serum Regional Influencer Campaign

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Sometimes it’s the weather, sometimes it’s our genes. Whatever the case, we’ve all suffered from dry skin at some point. It’s such a hassle! Especially when you’re applying makeup and your skin is all dry and flaky. Good thing Dr. Cink’s Hydrating Serum is now here to save the day!

The serum is a part of Dr. Cink’s professionally formulated hydrating collection. The hydrating serum itself was actually designed for surgery aftercare, but it can also be for everyday use. It contains macromolecules of Hyaluronic acid which forms a transparent layer over the skin to keep it moisturized. It also contains Vitamin B5 which enlivens and repairs damaged skin.

As part of their promotions, Dr. Cink’s professional skincare started a regional influencer campaign in Asia. We focused on engaging beauty bloggers and social media influencers to post and write blogger reviews about the product on their Facebook pages and Instagram accounts to widen the audience reach. Among the influencers were Ja Young and Somin Park from Korea, Twice Blessed (by Bec and Marissa) and Rachel James from Australia, and Chin Chin Obcena from the Philippines.The campaign lasted three months to guarantee maximum influencer engagement with the bloggers’ huge network of followers.

Blogger influencer Twice Blessed by Bec and Marissa:

Social Media Influencer Rachel James:

Aside from photos and blogger reviews, we also ask our influencers to use various media forms to engage their audience. Just like this video social media influencer Chin Chin Obcena  posted on her Instagram that garnered over three thousand views:

Dr. Cink’s hydrating serum is only available in Taiwan at the moment. The influencer marketing campaign aimed to measure the response of the audience within the influencers’ reach to see the potential market within those countries.

Got an idea for your product you want to share with the world? Create your campaign with us! IRIS 247 is an influencer marketing and blogger management agency that specializes in searching, engaging, and managing online bloggers and influencers in APAC. Through engaging influencer networks, we can help widen the horizons for your marketing reach. We can help you spread your message across Asian markets like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong, and China. Contact us <and we’ll be more than glad to help you start your campaign!

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