Have you found your matcha? If you are still looking, then this might be your cup of tea. Just recently BOH Tea introduced its latest product in the market, the Green Tea Latte. Made with authentic Japanese Matcha and infused with Stevia Leaf extract, it makes for a delightful cup of Green Tea Latte. Packaged in convenient sachets, it is ideal for Matcha enthusiasts who want a convenient cup of latte in the comfort of their home. And to introduce this latest product, BOH Tea launched an influencer marketing campaign in Malaysia.
As part of their marketing strategy, BOH Tea engaged Malaysia food bloggers to introduce this latest product to their online market. And to effectively reach their target customers, famous Malaysia online influencers Eat Now KL, Eat Drink KL, Malaysian Cafes, Squarepad and The Big Eater were chosen for the campaign.
Craving for Matcha but your ‘macha’ not free to layan you? Fret not, you can now satisfy your cravings anytime at home with BOH Green Tea Latte! #bohteamalaysia #malaysiancafes A photo posted by Malaysian Cafes (@malaysiancafes) on
With the trend towards healthy living and the current hype of Matcha, this blogger marketing campaign for BOH Tea is set to tap more people online. Stay tuned as three more Malaysia food bloggers, Eat Now KL, Eat Drink KL and The Big Eater share their take on this splendid cup of green tea latte through BOH’s influencer marketing campaign.
If you want to start a blogger campaign for your brand, we can aid you in engaging social media influencers who can help you meet your marketing objective. IRIS 247 specialises in searching, engaging and managing online influencers and bloggers in APAC. We can help you in engaging with key bloggers and creating the perfect marketing strategy to amplify your brand message. Reach wider markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China now! Get in touch with us and we will be glad to help you in your influencer campaign!