Malaysia Beauty Influencers for Liese Winter Holiday in Tokyo Promo

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Winter in Japan is a dream. You get to feel the cold breeze while crossing the streets of Shibuya. Catch snowflakes and don a Harajuku style winter outfit while hitting the streets of Tokyo. Or sip a warming cup of Sake along busy streets adorned with sparkling lights. Just thinking about it makes you want to teleport there. What more if you can experience all of this for free? In the recent campaign of Liese Malaysia, they are giving fans a chance to win a Winter Holiday in Tokyo.

As part of Liese Malaysia’s marketing strategy, they have partnered with Watsons and took to Instagram to campaign their latest promotion. The mechanics of the contest is simple. Followers who purchased a minimum of RM50 can join by uploading their outfit-of-the-day photo with their answer as to why they deserve to win the trip. Two chosen winners will get a 4 day all-expenses-paid trip to Tokyo, a hair makeover plus a chance to try on a traditional Kimono. And ten consolation prize winners will receive a RM 100 worth of haircare products from Kao. To help promote this giveaway, Liese Malaysia collaborated with Malaysia beauty influencers Chloe Leong, Grace Myu, and Laries Tan for their blogger outreach campaign.

Welcome to our Instagram page! We have a Tokyorific treat for you, Loveliese! Win a Winter Holiday in Tokyo now! You can roam around and admire what Tokyo has to offer for 4 days! Plus try on a Traditional Kimono & get a complete hair makeover done by Liese stylist. We will also give out Kao Haircare hamper worth RM100 each as consolation prize! Here’s how to join: 1. Purchase RM50 or above of Liese products in a single receipt (including 1xLiese Bubble Color) at any WATSONS stores within contest period. 2. Upload your OOTD look & tell us why you deserve to win this trip. Tag @watsonsmy and @liesemy, and include #liesetokyotrip #lieseootd in your post. (Make sure your profile is set to public.) TWO BEST ENTRIES wins! Good luck! Contest runs from 1st October to 6th November only. Terms and conditions: https://goo.gl/TH15ym

A video posted by Liese Malaysia (@liesemy) on

Malaysia beauty influencers, Chloe Leong, Grace Myu and Laries Tan shared the promo on Instagram. Their posts include the promo mechanics along with photos of them posing with Liese products and the hashtag, #liesetokyotrip and #liesootd.         

With these Malaysia beauty influencers’ wide range of followers on Instagram and the tempting prize of a Winter Holiday in Tokyo, Liese Malaysia’s regional blogger campaign ended successfully. Watch out as we help more brands in tapping people on Instagram and online through influencer marketing. IRIS 247 is a brand that specialises in searching, engaging and managing online influencers and bloggers in APAC. We can help you in engaging with key bloggers and executing regional influencer campaign for your brand. Let us help you amplify your brand’s message to reach wider markets across Asian countries like Singapore, Malaysia, Thailand, South Korea, Philippines, Taiwan, Hong Kong and China. Get in touch with us and we will be glad to help you in your influencer marketing campaign.